In order for you webpage to achieve a good position on Google, you must do a few good on page optimization tricks. Below we’ll explain the top 5 Google optimization factors for your webpage, these are nothing new, but just as important.

For better understanding, we’ll use an example of a website that sells link exhange software. The keyphrase we’ll use is “Link Exchange Software”.

1)Page titles
The site would contain a <title> tag like this:
<title>Link Exchange Software – Software to help manage your link exchanges</title>

The title content is based on the keyword we chose earlier, the keyword should be contained at least once but recommended to be in there two to three times, also the title shouldn’t be any longer then 60 characters.

2) Heading Tags
Our “Link Exchange Software” website will have “headings” like the one below:
<H4>Put Key Words in Headings</H4>.

The headings make the browser display the text larger, makeing it different from the rest of the text. Search engines will look for and index the headings when they index the pages on your site, so our headings should ALSO contain the main key word phrases for our site, like this:

<h1>Link Exchange Software</h1>
<h2>Link Exchange Software – Manage your Link Exchanges </h2>
<h2>Link Exchange Software – Reduced Price Today</h2>

And so on through as many headings (in this case our products for sale) as we can think of that we want to include on that page. Headings like that are weighted heavily in the search engines — many of them use a formula that “likes” the keywords in headings more than elsewhere in the site. To make the heading look better you can use the code bellow:
<H1 style=”margin-bottom: 0px; font-size: 12px;”>This will make a small heading with no space after it!</H1>

3) Keyword density and frequency
The optimized page should contain text of at least 250 words, with “Link Exchange Software” occurring several times in the beginning of the text. The more text on a page the better results. Also put the keyphrase near the end of the text. You should also bold and underline your keyword a few times as well.

A good range for keyword density for a target keyword is 2% to 6%. Meaning, when you divide the number of times you used a keyword on your page by the total number of words on your page you should get a percent somewhere between 2 and 6.
4) The Picture ALT Tag
Every picture can and should  have the “ALT tag”, a small description of what is in the picture, put here the keyphrase if it’s appropriate. The description is displayed if you hold the mouse for a few seconds over the picture or the picture could not be displayed.

5) Link/anchor text
The hypertext links on “your site” usually look something like this:
<a href=”http://www.powerrankingsolutions.com/search-engine-software.html” title=”Search Engine Software”>Search Engine Software</a>

If the link points to the Search Engine Software page. When someone puts the cursor over the link, they will see what you put in the title. These “titles” for the anchor tags get indexed by the search engines. Every little bit helps! Make sure the words that you wrap the anchor tag around are keywords, too, whenever possible.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.