Archive for the ‘Search Engine Optimization’ Category

November 26th, 2006

How to Get All the Traffic You Can Use

The best traffic-generation ideas combine the better sources of free traffic with some paid advertising. I propose three methods that will boost your traffic. If you remain dedicated to these three methods of advertising, you will get all the traffic you need.

1. Writing and distributing articles

This is my favourite way of driving traffic to my sites. Articles have the ability to become viral, and that can be a huge plus for you, and a great reason to write articles. Focus on creating a 300 word article related to the theme of your site or business. Include a resource box at the end of your article that features a link back to your site. Then, distribute your article to article distribution sites (like EzineArticles.com) and email groups (like http://groups.yahoo.com/group/business_articles). You will see traffic from this method.

2. Contributing to forums

The key word here is “contributing.” Recently, too many good forums have been besieged by “marketers” posting ads. This is considered to be forum spam, and is not in good taste. Instead, visit forums, read posts, and when you have a good, well-thought-out question or reply, post it to the forum. This type of question or reply allows you to build credibility in that forum, and will earn interest in your business from other readers. Most forums allow you to post a link at the end of your post, or in a signature file, and you can promote your business there. As you build credibility, you will build traffic.

3. Buying ezine ads

This is a paid method of advertising, but it works, because it is the most targeted of these approaches. Write a concise ad for your business, then begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring you the most and best traffic.

These three sources of traffic will keep you busy and will bring you all the traffic you need.

November 20th, 2006

Effective SEO Comes Cheap

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

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