Archive for Internet Marketing

Is Search Really Dead?

13 Dec, 2006  4 Comments

That is a question going around thanks to the new Yahoo! Search Subscriptions!

Yahoo! Search Subscriptions beta is a new way to search the subscription content that’s important to you. By partnering with publishers, Yahoo! is providing the convenience of a single place to access and find all relevant content, whether it’s generally available web content or content from your personal subscriptions. Yahoo! Search Subscriptions also saves you time with a single search that finds relevant information from multiple sources.

It’s a little like a site search feature for several sites at once. When you arrive, you’re asked to click on any of the seven sites that Yahoo! can focus your search on:

  • Consumer Reports
  • FT.com
  • Forrester Research
  • IEEE publications
  • New England Journal of Medicine
  • TheStreet.com
  • Wall Street Journal

If you have a subscription to the sites that you’re searching, then you can proceed to those sites as you would from a typical SERP. If you don’t have a subscription to those publications, then you’ll end up on a page that says “this page only available to subscribers.”

In order to click through to an article listed on the search results page, you need to have a valid subscription that you have secured from the publisher. If you are not logged in to the publisher’s site when you click on a search result, you will be prompted for your login information. Otherwise, you will usually navigate directly to the chosen content.

You can find out more about it by following this link http://search.yahoo.com/subscriptions

Until next time,

Dennis Cheesman

3 Ways of Getting Site Traffic

16 Nov, 2006  22 Comments

Getting traffic on the Internet for your website is the primary factor that help you achieve success in your online business. If you have created a number of websites and want to conduct successful online business, you will have to introduce certain factors that will aid you to get traffic for your websites. Getting traffic will not only attract the whole global population to visit and view your website but also help your website achieve top ranking.

If you are a site owner, then to popularize your website you must try to get traffic from both online and offline sources. Without proper traffic facilities to your website, it will be futile for you to waste your energy on your website. So you have to get traffic as fast as you can to enjoy quick global recognition for your website.

Following are the different ways to get traffic for your website:

Writing articles

Writing articles is the most affordable way of getting traffic for a website. So when you want your website to become a traffic generating machine, you should start writing short and precise, informative and cohesive articles that will attract larger population to your site. Since its your own website so keep the word limit of each article as 200-250 words to make people read less and know more. Whenever you put a free content on the Internet, make sure you put some links and hyperlinks that will immediately guide readers to your website.

You can produce newsletters, online brochures or even offline leaflets to make customers aware of your website. This will help you get easy and safe traffic to your website.

Search engines

This is the most common way of getting traffic for your website. Search engines are the marketing tools that not only reduce the task of webmasters but also helps your website to get some top online rankings. To get traffic through search engines, you have to optimize the web pages and provide an array of back links that will refer customers to your site. You should use the keywords properly and spread them out evenly in the metatags, links, hyperlinks, title, and content and even in the alt tags of the graphics pages. All these unique criteria will help you get traffic for your website.

Site content

Site content means the contents that are displayed before the customer when he visits a particular website. You should put keywords, links and hyperlinks on the footer, header and also sidebars to attract a great number of people to your site.

The different ways of getting traffic for your website is very important, for these are the only ways to get top rankings and global recognition of your website.

Some economical ways of getting traffic for website

You should apply some economical ways like auto-responder addresses and website addresses on your site to help people receive information through email and inclusion of product information on catalogs, newsletters and through links in other’s websites. This will direct customers easily to your website.

Once you follow these different ways for getting traffic to your website, you will definitely be successful with your website at any time.

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