No matter what you want to do with the launch of a website, you will want to create landing pages that will help connect consumers with your site. Whether it’s for affiliate marketing purposes, or to make sure that you get a larger portion of the market share in your industry, subpages that people can land on will allow you to get more traction with advertising, SEO, and more. Hiring a SEO company is a good idea to spread the wealth in this regards, especially with so many different solutions that can be cycled through in regards to marketing collateral. When looking at building and establishing a brand, you will want to have several elements within landing pages to get moving forward. Without them, you will end up losing out on a captive audience online.
The Correct Information
You will need to figure out what information you want to have on a page. Too much information is bad, and having people fill out a great deal of forms to get to a point where they are past your landing site is important as well. You do not want to have too much information within the body of a website, and you definitely don’t want to have too little. There’s a balance here that needs to be considered when moving forward. If you are not balanced in your approach, you will have a high bounce rate. That is not a good thing. Bounce rate is measured when someone hits your page and then jumps right out within a few seconds. It’s just not a good thing to work within and will only cause problems overall.
A Clear Marketing Flow To The Call To Action
Not only do you need to have a specific call to action in place, you need to make sure that you have a clear marketing flow to it. The person that lands on your site should be able to pan and scan through your site and get to the exact position that you want them to be at. Do not just dump them on a page with a lot of different icons, images, videos, and links to click on. You have to narrow down the options and make sure that you drive the message home with a clarity that is not found within other pages that you may develop. Whether you set up a landing page for email collection, traffic generation, or any other reason, you have to have a clear marketing flow that drives the point of a call to action home.
Mobile Marketing Compliance
Right now millions of people surf the internet exclusively on their smartphone. They are ditching the laptop, they are ditching their desktop and are using tablets and smartphones. That means that your landing page has to be optimized to handle the screens that are going to be used to see your site. If you do not have compliance for mobility, then a SEO company will make sure that you do. Your load times are effected here and you absolutely need to focus on the way things are shared throughout the various devices that are being used to view your page. This is something that many marketers forget and end up losing a huge chunk of traffic as a result.
Ah yes, the one thing that nearly every marketer forgets to do, and that’s test the site for broken links and other issues. Slow loading time, typos, image errors, and so much more can be caught by just compliance testing everything. You will find that this is going to cause you a great deal of headache after the fact. It’s for that reason that a good SEO company will monitor this before it becomes your standard page to market. You should never just launch a page and then just forget about checking in on it. You may find that the server it’s on crashes, and the restored site is not the accurate one. You may also find that the links are broken, or send people to the wrong area. There’s a lot of problems that can be stopped by just testing, and that’s why you need a second opinion on all you launch.
Trust and Truth Within The Page
There are a lot of different things that you need to look into, including the trust that you get from your site. There are a lot of different elements that you need to consider when you’re building a website, especially a landing page. Making sure that your site is trustworthy in relation to what you’re promoting is difficult. However, with the help of a good SEO company, you will be able to earn consumer trust, display badges that help, and will utilize the right terms and vocabulary to hook people into clicking through your call to action without having to oversell or overstate.
The above elements are all parts of landing pages that work well on the internet today. You may think that you’re an expert in these areas, but it’s best to let a competent firm work on the elements for you. With the right attention to details, you may end up making a successful site that you can depend on for a number of reasons.